“Samsung Rising” by Geoffrey Cain

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Korean national pride and Samsung are often synonymous
Samsung wanted to be taken as seriously as Apple
Focused on generalist in the early years
“I don’t tell them. They’re supposed to notice.” On note taking habits
Buying a newspaper allowed them to aggressively manage their public image
In the revolution, banks were pulled from corporations and leaders had to manufacture their way into good graces
Korea is open and still nationalist
If Samsung failed, much of Korea’s economy would also collapse
“Change everything but your wife and kids”
In the 90’s, Samsung started to look for a coherent design
Samsung started looking for products and designs that could be distinctive
At the height of the Asian Financial Crisis, Samsung started exporting phones to the US
“Running a big company is like running a cemetery. There are thousands of people beneath you and no one is listening.”
Samsung’s chairman executed a sketchy stock trade, after which there was intense legal scrutiny
Legal problems continue to plague the company

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