- Heinz bought Weight Watchers
- Obesity is the second most common cause of death
- Type 2 Diabetes used to be called “Adult onset diabetes” but was renamed because so many kids have it
- Flavor is the original craving
- Flavor detection is the largest chapter of our genome
- Chickens needs more than corn to live
- Vitamins were discovered, revolutionized plant and animal growth
- Young animals lack the flavor of adults
- Fried chicken used to only need salt and pepper, now it needs all sorts of spices to flavor it up
- “Further processing” is when we add flavor back into things
- Chicken strips are in their way out because chicken nugget eaters are getting older and think strips are too tough
- Carbs and water are replacing flavor while letting things grow faster
- The importance of vine ripening is the energy to make sugars
- Imitation vanilla started with pine cones
- “Need states” track what people are looking for across demographics
- Restaurant kitchens are more like prep areas
- Raw meat and almost everything else has some flavoring
- Natural vs artificial flavoring is about the extraction method, not the chemicals themselves
- A hundred years ago, we used 0.5 pounds of spices per person per year, now it is close to 3.5 pounds
- Flavor dilution is affecting almost everything
- Food addicts crave food more and are satisfied lees
- Substance abuse is a continuum
- Making a narcotic more available increases addiction
- The human nose was not meant to sniff but to taste food
- Plants send caterpillar specific chemicals as they are being eaten
- Flavor cravings are learned and can be connected with nutrients
- “A little bit of something bad could be good”
- Anti-oxidant pills do not do much
- Flavors drive feels
- Left with natural food, children naturally balance their diets on their own
- “Throat burn” is a sign of good olive oil
- Artificial sweeteners are not reducing calorie consumptions
- Adding micronutrients confuses the body because we can no longer associate nutrients with food
- Glutathione makes things taste better but only if paired with other things
- The gut has taste sensors too
- Most animals stop eating to avoid an overdose, not because they are full
- Adding a fruity aroma to water makes it taste sweeter
- Appendix
- Where did the flavor come from?
- Try different foods
- Eat foods that you find satisfying
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