- Memory has a retrieval problem, not a storage problem
- Our brains organize things but not prioritize them
- Highly successful people have systems in place to relieve their mind of random distractions
- The brain is always looks for difference
- Attentional filtering excludes the common
- Imagining something helps us hone our senses to find the thing
- We can use order (for example, a physical boundary) to predetermine security and safeness
- We have “rehearsal loops” to keep things that we need to remember, remembered
- Writing things down releases that effort
- Languages evolved to categorize things
- Applying a category is more important than the category names
- It is difficult to make decisions with a lack is information
- Women’s cortisol levels jump when confronted with clutter
- Improve organization to make the time you spend more meaningful
- We can gather things to make ourselves more efficient later
- There is a literal comfort in belonging
- Online marriages tend to end in fewer divorces
- We see individuals in the “in group” as being distinctive and people of the “out group” as being all the same
- We notice correlations but not lack there of
- The optimal number of pieces of information is 5, we generally do okay until 10
- “A man with one watch always knows what time it is. A man with two never knows.”
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