- Choice architects know how to promote the good even if not perfect
- “Liberal paternalism” is the goal
- Liberty to choose
- Make it difficult to make ‘bad’ decisions
- The default option is the path of least resistance that people tend to most frequently go with
- Well-chosen defaults are a great way of subtly nudging
- People do well choosing in context where they have experience and feedback as rapid
- Nudging is better governance in general
- Reactance is when people do the opposite of the default out of protest
- We have two thinking systems one fast and automatic, the other slow and reflective
- People are dynamically inconsistent; wanting to go for a run later in the day but later skipping the run because they are lazing
- Temptation is when we consume more in a hot state than we planned to in a cold state
- People conform more readily when stating things publicly
- Groups tend towards Collective Conservatism (groups working to preserve the status quo)
- Businesses find ways to support what people want, whether it is good for them or not
- Providential norms trump demographic norms
- Implementation plans help improve follow through
- Feedback timing is crucial to improvement
- Less understanding should translate to fewer options or better nudges
- “No one makes money convincing people to not buy snake oil.”
- Incentive choices
- Who chooses
- Who uses
- Who pays
- Who profits
- Salience is understanding the incentives before you
- Dairy Farmer and the Pasture problem
- Conditional cooperatives
- Liberty to choose
- Make it difficult to make ‘bad’ decisions
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