“Nudge” by Richard H Thaler and Cass R Sunstein

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  • Choice architects know how to promote the good even if not perfect
  • “Liberal paternalism” is the goal
    • Liberty to choose
    • Make it difficult to make ‘bad’ decisions
  • The default option is the path of least resistance that people tend to most frequently go with
  • Well-chosen defaults are a great way of subtly nudging
  • People do well choosing in context where they have experience and feedback as rapid
  • Nudging is better governance in general
  • Reactance is when people do the opposite of the default out of protest
  • We have two thinking systems one fast and automatic, the other slow and reflective
  • People are dynamically inconsistent; wanting to go for a run later in the day but later skipping the run because they are lazing
  • Temptation is when we consume more in a hot state than we planned to in a cold state
  • People conform more readily when stating things publicly
  • Groups tend towards Collective Conservatism (groups working to preserve the status quo)
  • Businesses find ways to support what people want, whether it is good for them or not
  • Providential norms trump demographic norms
  • Implementation plans help improve follow through
  • Feedback timing is crucial to improvement
  • Less understanding should translate to fewer options or better nudges
  • “No one makes money convincing people to not buy snake oil.”
  • Incentive choices
    • Who chooses
    • Who uses
    • Who pays
    • Who profits
  • Salience is understanding the incentives before you
  • Dairy Farmer and the Pasture problem
    • Conditional cooperatives
  • Liberty to choose
  • Make it difficult to make ‘bad’ decisions

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