“The Infinite Game” by Simon Sinek

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People want to work for organizations with a “Just Cause”
A Just Cause must be:
- For something—affirmative and optimistic
- Inclusive—open to all those who would like to contribute
- Service oriented—for the primary benefit of others
- Resilient—able to endure political, technological, and cultural change
- Idealistic—big, bold, and possibly unachievable
Milton Friedman: “There is one and only one social responsibility of business, to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game.”
The pillars of an infinite company:
- Advance a purpose: Offer people a sense of belonging and a feeling that their lives and their work have value beyond the physical work.
- Protect people: Operate in a way that protects the people who work for us, the people who buy from us, and the environments in which we live and work.
- Generate profit: Money is fuel for a business to remain viable so that it may continue to advance the first two priorities.
“Part of safety,” said Professor Robin Ely, coauthor of the Harvard Business Review article about the URSA, “is being able to admit mistakes and being open to learning—to say, ‘I need help, I can’t lift this thing by myself, I’m not sure how to read this meter.’”
Leaders are not responsible for the results; leaders are responsible for the people who are responsible for the results.
Use disruption to clarify your cause, not cloud your vision

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