Three Myths of Behavior Change – What You Think You Know That You Don’t: Jeni Cross

Cross outlines three of the most common misconceptions about getting people to change their behavior:

1. Education (information needs to be tangible to effectively change behavior)
2. Attitude drive behavior (behavior drives attitude)
3. People think they know what motivates them (people actually do poorly at ranking what motivates themselves)

Three Myths of Behavior Change – What You Think You Know That You Don’t: Jeni Cross