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• We pack so much on the “magic” of love
• Couples need to have a shared future facing vision
• “We expect love to hurt”
• True love can overcome everything
• Coupledom is fairly universal
• Courtly love (“love” for peace) became romantic love
• Increasingly, we want to marry for love and love alone
• Happy couples are all the same, miserable couples are all miserable for different reasons
• “Love” works better when thought as a range of actions than a feeling
• Quirks are an advantage to us but others might not appreciate them
• Thinking
  • Abstract thinking, big picture, connecting dots
  • Information processing
  • Organizing things
  • Facilitation happens through doing something Sikhs
• Attachment
  • Anxious
  • Avoidant
  • Secure
• America is a low context society, where detail needs to be communicated frequently
• Attracting can be built over time
• We reference “people like us” to predict future behavior earlier
• More of a “Puzzle of Attraction” than a law
• It is important to understand why someone is attractive to you so you can track those needs as they change over time
• Losing attraction can happen because we no longer need the things they offer or they no longer offer the things we need
• (We see this often as couples “grow apart”, literally picking up new things that are not aligned with their partners)
• “I respect others because I am a respective person”
• Trust is earned
• Physical associations can be important
• Dropping the ball us more damaging than asking for help
• Work together to manage your ‘couple brand’
• Avoid self-identifying with other people’s pain
• Compassion is about feeling in their behalf
• “What you cannot tolerate in yourself,  you won’t be able to tolerate in others.”
• Avoiding conflict is not ideal
• Ask your partner to talk about the thing, include why it matters to you
• “Authenticity” is often an excuse to be rude or mean
• The opposite of pleasure is comfort

• There is really no substitute for preparation
• WHO should have people embedded in government agencies to closely coordinate efforts
• Being able to survey local health is critical to detecting hotspots
• “If it looks like you are overreacting, you are probably doing it right”
• Context matters, so adapt as needed
• Contact tracing has been around for a while
• Vaccines are a lot harder to prove quality than a drug
  • Generally, a vaccine requires biological processing to prove it works; regular medication can use a simple chemical reaction
• We should plan to flood the market with a given vaccine so we do not have to worry about who is getting it
• Not having wide spread diagnostics impairs the ability to get good data
• Laying the ground work is very important before things happen

• Human (frontal), chimp (limbic or emotional), and computer
• The chimp is not good or bad, it just is
• “You are not responsible for the chimp but you are responsible for managing it.”
• The chimp puts together ideas through emotions
• The chimp often does the thinking first
• “Fight, flight, or flock” needs an action or decision
• There are always leopards about in the trees

Note: I did not complete this book.

• There is only one factory in the world that can fabricate Apple’s newest processors
• It all comes down to making switches
• Semiconductors work by limiting electron flow when no field is applied
• “Chips” are chipped off a large wafer
• Early chips focused on meeting military needs but took off as prices dropped
• Sony had a vision for the use of chips
• Japan had a vision for what was possible with the new chips
• The French scoffed at the Japanese as “transistor salesmen”
• “The best weapons are cheap and familiar.”
• Intel started with a generalized DRAM which helped them for the world with cheap, effective chips
• The military started Silicone Valley but consumers sustained it
• The Japanese became known for superior implementation
• Japanese conglomerates were able to leverage their breadth into cheap loans
• US firms lobbied hard to get congress to subsidize their research
• Simplot (of potato fame) jumped into the memory market as it become a commodity
• Pivoting chip design from a manual, fabrication-centric process to a systematic one, was important to designing with speed
• The USSR struggled to design and manufacture chips
  • Even when they could, they did not have the US’s global network for mass production
• Taiwan crafted an industry of printing anyone’s chips, without fear of competition
• China “woke up” and started changing from “1st machine imported, 2nd machine imported, 3rd machine imported” to “1st machine imported, 2nd machine China built, 3rd machine exported”
• ASML started growing by investing in new lithography technologies
• Intel fostered extreme ultraviolet lithography (EUV) but did not want to get into fabrication itself
• Intel saw mobile devices coming but refused to explore it because the PC business was too good
  • (Being worried about margin seems ridiculous. Instead, growing new businesses is best when the margins are good.)
• Graphics helped fabless solutions succeed
• Nvidia developed free software that allowed generalized compute on their chips
• Qualcomm and Nvidia really benefited from fabless solutions too
• ASML flexed its Supply Chain Management skills as much as R&D skills
• EUV is so precise that new techniques were needed, you so not just imprint the pattern
• Intel did not adopt EUV as quickly as others, leaving them mostly out of the market by the time they picked it up
• Beam forming directs radio signals only towards your phone helping improve signals in a crowded space
• Military efforts are leaning ever more into tech
• The US tried to just “run faster” but that was not adequate for the China strategy
• Building a single-country chip supply chain is impractical given the level of technical skill it requires
• The post-COVID chip shortage was not about capacity (we produced more chips than ever) but that previous chip orders were cancelled, losing their “spot” in the production line

• GLP-1 helps us feel full
• “Snack” and “quick” food started to appear in the mid-70’s
• “Fresh food rots quickly”
  • Sugar and fat slows bacteria
  • Salt preserves it longer
• “Processed” food is made to look like “real” food with coloring and agents
• Chewing breaks our eating enough for brain signals to catch up
• Artificial sweetener deprives your body of the energy the taste told it to expect
• High fat and sugar only naturally occurs in breast milk
• We have highly developed senses of taste which are totally confused in the modern world
• Diabetes complications are medically much worse than HIV complications
• GLP-1 stimulants are a medical solution to a societal problem
• The biological weight set-point is acquired over time
• “You can’t run off a bad diet.”
• They tend to dampen all chemical addiction
• We eat “junk food” as an antidepressant
• Eating can be because we do not know how to self-soothe
• “Overweight is overseen”
• Taking away overeating will expose any underlying mental issues